The Internet is now one of the main sales and distribution channels of products and services, for the majority of Greek stores as well, even serving as the main channel in many cases.

E-commerce has many advantages, but there are also several issues that warrant attention by entrepreneurs, if they are to unlock its full potential.

That is the main subject of this e-Business World section, aiming to highlight the exact steps a business needs to take in order to be successfully active in the e-commerce industry.

A main ingredient of success for businesses is revenue. In the case of online stores, selecting the right solution to receive immediate payments for products and services provided, is key to their success, in order to achieve the best possible cash flow.

There are enough solutions out there, but each online store is often a unique case, both in terms of partners and procedures, so selecting the right payments system is a particularly significant issue.

One of the main differences between an digital and a physical store is that the sale is not complete upon payment and purchase, but only upon delivering the products to the customer. Delivery includes consistency, packaging, time and place, possible returns / reships, and of course shipping costs.

One bad experience can possibly result to a consumer not visiting one’s online store again, and that alone is enough to grasp the significance of selecting the right partner in shipping and logistics.

As e-commerce gets ever more popular, it has turned many businesses, even traditional stores, to the Internet and the development of online stores.

As a result, these businesses now have multiple channels for communication with consumers and supply of their products.

The issue here is how to provide a unified user experience through all channels. Omnichannel is the holy grail of e-commerce, and perhaps one of the hottest issues in retail.