Brands and businesses turn day by day to social media, reaching their audiences directly. To achieve that, however, they need to create a powerful experience, providing original, interesting and impressive content, customized both for their audience as well as the platforms they use.

Content strategy is multi-sided, like a Rubik’s cube, but those who have the keys -namely strategy – can solve the puzzle in no time. In the first session we’ll talk about those keys, which are basically the cornerstone of brand development!

The ability to select, as well as manage a channel, once a “headache”, is now simple, due to the right tools for professionals and businesses that want to use social media in a proper and quantifiable way, to produce the required results, and thus complete their strategy plan. In this section we will take a look at the most important of those tools, and the features they offer, as well as the best practices to maximize results.

The human factor is the force that moves social media. Most variables may now be defined by strategy, but they are still put to use by people, and all activities should have that human touch.

How can a brand select the right influencers or ambassadors to make their products better known to a wide audience? How many kinds of influencers are there and how can their results be quantified? What are the criteria to select the right people who can build up a community and represent a brand?

Who are the people behind a campaign, what are their part in it, and how can we select the best possible ones? All of these questions will be answered during the 3rd session of Social Media World!

As e-commerce gets ever more popular, it has turned many businesses, even traditional stores, to the Internet and the development of online stores.

As a result, these businesses now have multiple channels for communication with consumers and supply of their products.

The issue here is how to provide a unified user experience through all channels. Omnichannel is the holy grail of e-commerce, and perhaps one of the hottest issues in retail.